The Best Things In Life Are Free (as in Free Speech*)

4 min read

Will Richardson talks about some useful tools in a recent blog post. While the tools he highlights are useful, a few things were left out.

A few alternatives to consider:

Will highlights Google Blog Search and Google Custom Search. As an alternative, a school or a teacher could set up a Drupal site. Add in the leech module which copies blog posts -- or other content -- into the site. Then, add in the OpenSearch module and the OpenSearch client module. The result: a class-specific, fully searchable aggregation of selected resources. For more info on OpenSearch, click here.

Will then proceeds to highlight Vox. In his post, Will appears to laud the "fairly unobtrusive ads." However, the bulk of what Vox offers existed well before the launch of Vox in either Elgg or Drupal. Both Elgg and Drupal offer granular control over content, and neither require students have advertising intruding into their learning space.

As I have mentioned before (and, from the looks of things, will doubtless have to again :) ), there is a hidden cost to free services. I would love for a teacher/consultant to walk into the office of a school administrator and say, "I'm entering an entire seventh grade class into a marketing survey. Whenever they blog, talk with their peers, or express an interest in a subject, this behavior will be recorded -- without their knowledge -- and sold to marketing firms to help advertisers target kids more effectively." Because, if you read the privacy policies for most "free" services, these policies explicitly state that they are collecting information about you and your online habits. From the Vox privacy policy:

Advertisements appearing on the Six Apart Site, Product or Services may be delivered to users by Six Apart or one of our Web advertising partners. Our Web advertising partners may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement. In this way, ad servers may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. This privacy policy covers the use of cookies by Six Apart and does not cover the use of cookies by any advertisers.

Six Apart does not share any personally identifiable information with advertisers. Six Apart may share general demographic information (such as aggregated statistics about members' interests and occupations) and non-personally identifiable information (such as browser type and IP addresses) with advertisers and partners. Six Apart does not give advertisers access to your individual personal account information. However, by selecting, interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

To break this down: Six Apart advertises to you. People pay Six Apart to advertise to you. All of these advertisers set cookies that allow us to identify you. While Six Apart doesn't sell your specific identity, we do sell demographic information about you. When you click on an ad, it tells us more info, which we can both use ourselves and sell to others.

So here's the rub: Is setting up a Drupal site more complicated than creating a Vox account, or searching via Google? Absolutely. This, however, is why we have tech support. Once an organization has set these tools up, they are available for all to use. And I won't even get started on the philosophical implications about engaging in transparent learning on a system whose design is equally transparent. And, what if there was a solution that allowed schools to collaborate and use these tools together?

The thing that gets me: when eloquent advocates for educational change overlook the very tools that can truly put that change in the hands of learners. It is an unnecessary oversight. We have no business chaining educational reform to a "free" service that uses student learning to enhance marketing strategies.

That's about all for now. I'm going to spend my afternoon playing with my daughter, hanging out with my wife, and writing some college recommendations. Then, later tonight, I'm getting into testing a functioning OpenID server and a set of OpenID-enabled Moodle and Drupal sites.

* Free as in "Free Speech"

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