LiveBlog of Matt Mullenweg Keynote -- Northern Voice
2 min read
LiveBlog of Matt Mullenweg's Keynote --
Streamed at (at least some of it)
Note: This liveblog is rough -- just notes, no editing
Beginning blog platforms -- Open Diary -- 1998 LiveJournal -- 1999
5 years ago -- based on B2
Over 7 million downloads
MM on what Bloggers want -- "Bloggers hierarchy of needs"
1. Expression The most important tab on the WP blog is the Presentation tab -- allows people to change the theme
A lot of successful web 2.0 companies are successful because they protect users from spam communication
2. Public -- privacy is important, but publically available should be the default -- things that make it easier to connect/follow can have an exponential effect on growth/readership
3. Validation -- check stats to get a sense of readership
4. Form Dictates Writing wrt blogs
Exhortations: 1. Remove the Friction -- make the software 100% invisible Prediction: volume of posting will blow away all predictions --
4 million pages created on WP.com every month
Wikipedia has 2.1 million pages
Not a shortage of information -- need to filter --
"Two Public Service Announcements"
Achilles Heel of Web 2.0 is spam
FaceBook spam
Content used to be most valuable thing -- attention now the most valuable thing
Exhortation #3 (I missed 2 -- whoops) -- Kill the megabrands
"Matt's Third Law of Social Media -- Unfiltered interaction is worthless at scale -- ie, it doesn't work
Used YouTube example of recommended content
1st generation social networks about creating connections
2nd generation (Web 2.0): people congregating around social objects: Youtube -- Videos; Flickr -- Photos; etc.
Data needs to be filtered to add value to the experience of social networking/social media
Transition to Open Source
Ask Not What Your Software Can Do For You
How to impact OS without coding: Documentation Taste of Freedom -- the tools we use in our lives are better than "enterprise" solutions --
Mentions 4 freedoms of social software:
What matters is that we get the data architectures running systems running on open standards
A wiki for every bill: see who made what changes, and when
Create Open Source alternatives that are better
